Why New Music Doesn't Sound As Good As Older Music

Winning the loudness war! With state of the art compression, we think nothing of boosting the "Loudness" of our tunes now. Unfortunately that can really hurt what we're trying to help...

I've actually had this argument with a couple clients. A few in particular love using tons of compression. It makes their voices sound full and rich and loud. Problem is that unless the audition is played on pro monitors with a lot of tolerance, instead played, on say, crappy speakers built into an LCD, then the audition is going to sound garbage. It'll sound muddy or distorted, and more than likely the person listening will reach for the volume knob.

If they're already reaching for the volume, why not reach for a skip track button?

Click READ MORE to check out the story on Yahoo news.

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And here's a practical example from the linked article showing what kind of damage can occur by making things "loud".