Paramount and DreamWorks Animation Announce Exclusive Support for HD-DVD

I was not expecting this.

Apparently the war between HD-DVD and Blu-Ray just got a little more interesting.

"The companies each said that the decision to distribute exclusively in
the HD DVD format resulted from an extensive evaluation of current
market offerings, which confirmed the clear benefits of HD DVD,
particularly its market-ready technology and lower manufacturing costs.
Paramount Home Entertainment will launch its exclusive HD DVD program
with the release of the blockbuster comedy hit "Blades of Glory" on
August 28th and follow with two of the biggest grossing movies of the
year "Transformers" and "Shrek the Third". These three titles alone
represent more than $1.5 billion in box office ticket sales worldwide."

I'm stoked for this. More competition equals better products. Already we're hearing about increased interactive content from the HD-DVD camp including video PIP commentaries and web content. I also think that the HD-DVD camp will probably break the $200 barrier for players first (prolly around Thanksgiving). Whether or not that's enough to combat the immense lead of the PS3 as a Blu-Ray player, and the size advantage of the Blu-Ray disc.

Read the rest here @ CNN

I really have no love for either HD-DVD or Blu-Ray per se, but I'm not doing anything high-def until someone wins. This fight is fun to watch though...

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