Quick follow up to a story I posted last week, Google will be offering refunds to customers that had purchased content through their premium video service.
This is all well and good, but really I'd still have liked to see some effort made at changing up this business model. I know Google's hands are tied by the studios, but some push into unlocking the DRM would've been nice. I mean, this content will just be gone once it's no longer supported.
I just find it sad that the music industry is just starting to figure out how to make money on audio again, and instead of the movie industry learning from that, we'll all just have to wait while they stumble around for a couple more years...
Read the rest here @ Google's Blog
"We planned to give these users a full refund or more. And because we weren't sure if we had all the correct addresses, latest credit card information, and other billing challenges, we thought offering the refund in the form of Google Checkout credits would entail fewer steps and offer a better user experience. We should have anticipated that some users would see a Checkout credit as nothing more than an extra step of a different (and annoyingly self-serving) kind. Our bad. Here's how we're hoping to fix things:"
This is all well and good, but really I'd still have liked to see some effort made at changing up this business model. I know Google's hands are tied by the studios, but some push into unlocking the DRM would've been nice. I mean, this content will just be gone once it's no longer supported.
I just find it sad that the music industry is just starting to figure out how to make money on audio again, and instead of the movie industry learning from that, we'll all just have to wait while they stumble around for a couple more years...
Read the rest here @ Google's Blog
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