Tuesday, August 14, 2007

Can't earn enough from CD sales? Sell live concert recordings on USB sticks

I think this is a fantastic idea! How sweet would that be to walk out of a concert and just ... well ... buy the concert you just watched. I know of a few coffee shops that have been doing the same thing with local performance for a while, burning CD's and what not, but nothing mainstream yet. Also, you've been able to grab concerts of certain groups online, legally, for free, for a while (like the Grateful Dead for example).

"This is an excellent way of making money out of every live recording an artist makes — usually only one live recording is sold on through CDs/DVDs — and I think people would love to have a recording of the gig that they were actually at, rather than buy a recording through a record store of one random concert. The USB keys could be customised with artwork from the current tour, or contain video footage and photos from the show, which in-turn would make them more collectible.Not only does this let artists and promoters monetise their events more effectively, it’s also one in the eye for the commercial bootleggers. If the concert recording is availabe to buy legally then this weakens the appeal and strength of the bootleggers product, an illegal copy, which is probably going to be of poorer quality than the official product."

It'll probably have crippling DRM though... unless you're the Bare Naked Ladies.

read more | digg story

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