Thursday, June 21, 2007

No Copy Protection = Increase in Sales!


Anyway here's a brief examination of EMI dropping DRM. Initial reaction has been VERY positive:

"The initial results of DRM-free music are good." Increased sales of Pink Floyd's Dark Side of the Moon were singled out. That's true. Digital sales of Dark Side of the Moon have averaged over 3,600 units since the launch of iTunes Plus and the availability of unprotected AAC files. In the 11 prior weeks, average sales were 830 units per week. That's an increase of 272%. In the week iTunes Plus was released, digital sales of Dark Side of the Moon jumped 350% that week alone."

Read all about it here.

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