Wednesday, May 4, 2011

Getting to see your work on TV - Dodge Edition

Well I guess in this case it's "getting to see your work on Youtube", but same deal...
This was an interesting project to cast. Robot voices can always be tricky to nail down the right vibe (is it HAL? Robbie? C3PO? Star Trek? Funny? Serious? Butler-ly? Evil?), and in the current culture of commercial casting, we're often flying blind as to what the tone of the spot will be. In this case we got JUST the robot lines, and a couple adjectives for direction...



I think our casting fits in nicely with the spot as a whole (and I'm really digging Michael C Hall on this campaign), but I TOTALLY understand why this commercial isn't seeing a lot play...

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