Wednesday, August 8, 2007

Television Studios Embrace BitTorrent

I've been saying for a while, file sharing is not evil. File sharing is JUST a delivery method. It only matters what files are being shared.
P2P, Youtube, etc, there may be copyright violations, but I still can't believe that they don't actually serve to drive more awareness and higher sales. Album sales were never higher than the peak of Napster, and didn't start to dry up until fans were sued.

It's nice to see a few savvy execs realize that these aren't thieves, they're fans "spreading the word". It's free advertising...

"From loathing and resisting BitTorrent and the illegal distribution of their shows to encouraging downloading and leaking pilots, TV studios have a come a long way. The creator of ‘Weeds’ is stoked that someone pirated her show."

read more | digg story

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