Right out of Variety,
I missed this last week as it came out on my B-Day, but apparently MacFarlane will be teaming up with Google to release video content featuring Raven Symone.
I missed this last week as it came out on my B-Day, but apparently MacFarlane will be teaming up with Google to release video content featuring Raven Symone.
"Projects will involve a set of videos for MacFarlane, who will
create about fifty digital shorts centered on non-"Family Guy"
characters, some of whom will recur.
Symone will create how-to content in areas such as cooking and crafts; execs described it "Martha Stewart for teens and tweens.
Videos will be syndicated to sites that fit the creators' demos.
Deal
offers an example of how new media cos and content providers can take
advantage of online-video opportunities while staying within their
areas of expertise.
While portals like Yahoo have begun creating
original content, and traditional entertainment congloms like News
Corp. and NBC are trying to jump into the online syndication biz,
Google-MRC pact allows each party to handle only one side of the
equation."
Pretty cool stuff! I'll have to keep my eye out for it. Sounds like Raven's contribution will be similar to the beta site Videojug.
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