Saturday, May 12, 2007

Trent Reznor on latest album, "true fans", piracy

I post a lot about Reznor. I'm a pretty big NIN fan, and have been since Downward Spiral. I also really dig on his politics, and really appreciate how forward thinking he can be. Just looking at the recent usb drive debacle/brilliant marketing strategy shows me that he's keeping himself abreast of the market, and trying to find value in it.
Simply put he makes good music, and seems to have a knack for making money.

But even he needs to bow to labels and market forces. Doesn't mean he's happy about it.

In true Reznor fashion, he's surprising/refreshingly candid about the business that pays him.

Taken from the NIN website:

"Posted on [05_13_2007]

As the climate grows more and more desperate for record labels, their answer to their mostly self-inflicted wounds seems to be to screw the consumer over even more. A couple of examples that quickly come to mind:

* The ABSURD retail pricing of Year Zero in Australia. Shame on you, UMG. Year Zero is selling for $34.99 Australian dollars ($29.10 US). No wonder people steal music. Avril Lavigne's record in the same store was $21.99 ($18.21 US).
By the way, when I asked a label rep about this his response was: "It's because we know you have a real core audience that will pay whatever it costs when you put something out - you know, true fans. It's the pop stuff we have to discount to get people to buy."
So... I guess as a reward for being a "true fan" you get ripped off.

* The dreaded EURO Maxi-single. Nothing but a consumer rip-off that I've been talked into my whole career. No more.

The point is, I am trying my best to make sure the music and items NIN puts in the marketplace have value, substance and are worth you considering purchasing. I am not allowing Capital G to be repackaged into several configurations that result in you getting ripped off.

We are planning a full-length remix collection of substance that will be announced soon."

I just plain DIG that!
someaudioguy some audio guy music voice over voice acting demo production work career business riaa record labels

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