Thursday, October 24, 2013
A Commercial VO Doing it Right - Fruit of the Loom
Happily, we're starting to see some agencies starting to push personality back into their ads. Some wit, some comedy, goes a long way to help push brand mind share with consumers. That and it just feels good to see a finished spot go up where the voice actor actual does stray from the tired announcer-y "Non-Announcer, like you're talking to one person, warm, friendly" mess so often populating commercial reads.
Fruit of the Loom, I salute you.