Friday, April 13, 2012
Give It Time MEANS Give It Time
I’ve recently walked away from two encounters (neither of which were paid coachings or consultations) where the person hitting me up for advice got frustrated with me. Both seemed to check out of our conversation at about the same time, right around the time that I mentioned that breaking into VO requires an investment in time.
Initially there’s a skeptical acceptance:
“Oh sure, I’m GOING to give it time...” [Subtext: “...like until next Wednesday...”]
This stage is an open belittling of my painfully obvious advice.
This must be me blowing them off. Everybody knows that!
Then we follow up this dismissal with a more aggressive re-direct. Sometimes this stage gets openly hostile. Essentially it boils down to frustration that I am not giving them “The TRICK©”.
See, “The TRICK®” is that magical unicorn piece of advice which, upon receiving it, allows the listener to prosper financially without having to invest in all that time, effort, expense, relationship building, and learning. These actors would be able to circumvent all that drudgery if ONLY *I* were cool, and delivered unto them “The TRICK™”.
You want “The TRICK” (patent pending)?
The trick IS time.
If you’re new to this craft you are trying to accomplish two goals:
1 - You are trying to determine what your style of performance will be.
2 - You are creating a small business built around the idea of selling that performance style.
In what other market or business sector are small businesses immediately successful when the owners of that business aren’t entirely sure what their product even is?
Successful brands are not built overnight. It takes time to establish a brand’s message or vibe. THEN, once that’s been nailed down, it takes a significant amount of energy to introduce that brand into a competitive market place.
Not only will you have to outlast all the other upstarts that jump in around the same time as you, you ALSO need to position yourself against the established brands.
Time. Money. Effort.
But most of all, Time.