Another great tip... and to add just a couple of other adjectives... urgency should usually be delivered slower and more deliberately. Sometimes a bit hushed. It sounds counter-intuitive. But "Some Audio Guy" and I can assure you 9 out of 10 times it is the correct approach.
Counter-intuitive, huh? It might indeed sound that way, but I think that indicative of the kind of misleading preconception that people let drive their choices without really giving it much thought.
I love it when we can go into the ideal world and read the ideal copy that actually allows a bit of room for such important inflection such as urgency. I would like a vid on how to get the urgency inflection (and others) in when your 30 sec copy is 40 sec long. Ugh! Sorry, I've had a day of over-extended copy where inflection was killed over and over again. But, in principle, I agree with what you said. BTW, I didn't think your hands looked really big in your video. To me your head looked really small. Truth is so fickle. : )
As always, thanks for the tip. I bet if you had a huge phone in your hands, it would make your hands look smaller. ;)
ReplyDeleteLOL! I was using Enormo-Phone to shoot the video...
DeleteAnother great tip... and to add just a couple of other adjectives... urgency should usually be delivered slower and more deliberately. Sometimes a bit hushed. It sounds counter-intuitive. But "Some Audio Guy" and I can assure you 9 out of 10 times it is the correct approach.
ReplyDeleteDan Friedman
We speak the truth!
DeleteCounter-intuitive, huh? It might indeed sound that way, but I think that indicative of the kind of misleading preconception that people let drive their choices without really giving it much thought.
DeleteI love it when we can go into the ideal world and read the ideal copy that actually allows a bit of room for such important inflection such as urgency. I would like a vid on how to get the urgency inflection (and others) in when your 30 sec copy is 40 sec long. Ugh! Sorry, I've had a day of over-extended copy where inflection was killed over and over again. But, in principle, I agree with what you said. BTW, I didn't think your hands looked really big in your video. To me your head looked really small. Truth is so fickle. : )
ReplyDelete