We went multiple rounds casting these PSA's, and out of all the final versions, this one is my favorite.Titled "Don't Stop Fighting", we watch someone struggle (with themselves) to quit smoking, and speaking as someone who hasn't lit a cig in over seven years, I know exactly where this spot is coming from...
Voiced by actor/writer extraordinaire Brian Bloom (A-Team, The Avengers Animated, Dragon Age II), he is genuinely one of my favorite people to direct.
You can watch the PSA on the official site here:
http://www.TobaccoFreeCA.com
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