Term: "Three in a Row"
AKA: "A-B-C takes"
Often used on shorter pieces of copy, a direction of "three in a row" or "ABC" denotes allowing the talent the autonomy to tackle three ideas of a piece of copy within the boundries of the direction set forth by the producer or director. The expectation is for three distinctly different takes from the performer.
As quickly as possible, rattling off three of the exact same reads without pausing for air, leaving the listener with a breathlessly urgent feeling.